Meaning & History
From Greek ἀναίδεια (anaideia) meaning "shamelessness", derived from ἀν- (an-) "without" (alternative form of the negative prefix ἀ- (a-) used before a vowel) combined with αἰδώς (aidos) "shame, decency, regard for others, respect, reverence". In Greek mythology, Anaideia was the personification of shamelessness, ruthlessness and unforgiveness. She was a companion of Hybris. Her opposite was Eleos, the personification of mercy.