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I wonder if Jemima will maintain the negative connotations for much longer? If someone said Aunt Jemima, then I would think of the brand, but Jemima on its own has multiple associations. For someone who doesn't remember the 60s, Jemima is more associated with actresses, the daughter of Job in the Bible, the musical "Cats," and Jemima Puddle-Duck. There is also a funny historical account of a Welsh woman named Jemima who used a pitchfork to round up 12 drunken French soldiers during the War of the First Coalition.