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It makes me think of Black Swan too, but that could be because I obsessively hate the film, and the main people involved (Darren Aronofsky, Natalie Portman). That ruins the name for me. If you have no problem with the movie, I'd say you have no reason to worry. Is Tyler forever associated with Fight Club for you? Not for me.

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I agree that it works well internationally (surely it would be pronounced exactly the same everywhere!). And it is nice n simple.