Eh. It was the name of the good-natured alien doctor from Enterprise. Granted, not everyone is going to make such a geeky association, but it makes it feels more sci-fi than botanical to me.
I do also think of Christmas tree flocking. That's naturey. Somewhat.
There's also bagels and lox. I'll stop now since this free association thing I'm doing is only making me like Phlox less.