It isn't naïve if you don't associate the name so strongly or at all. Especially if you have other associations. Just because of a negative association from a food product in a country you don't belong, does not mean you can't use a name you enjoy or even be honorific.
I understand completely within the US to stop using it entirely, but not anywhere else. America isn't the centre of the universe. We don't have to know about your syrup lmao