Jiafei is a internet meme stemming from Chinese bot accounts advertising seemingly useless, redundant products, often accompanied by "ye huā xiāng" by Mo Si Man. In 2021, videos parodying the adverts started to appear on 'floptok' a Stan twitter-esq subgenre on tiktok. Since the videos were often made by account with JIAFEI in the title and a woman as the profile. The videos often featured Jiafei as a character. According to floptok, Jiafei is a Chinese businesswoman and a high-ranking celebrity in Floptropica, who kidnaps people and is a skinny legend.