I think it's a really beautiful-sounding name! There is something almost seductive about it, but I agree with one of the previous commenters that it could fit a woman of any age really well. With how many Anglophone parents find names like Elara, Lora etc. appealing, I'm surprised this one isn't more frequently used in the English-speaking world yet. It's a really sweet name with something slightly mysterious to it.
I love this name, both the Anglicized and traditional Persian pronunciations are sweet, smoky, and almost a little flirty in the best possible way. It works on both a little girl (think of the nicknames!) and a spunky teen and a confident adult woman. Ugh! I love it so much!