It's cloying and weirdly impersonal.
And feels like you're being awfully bold when you address someone as Lovely.
I know someone named Lady. I always felt sort of rude and abrupt addressing her as Lady, like an old-time NYC cab driver.
Before you criticize a man, walk a mile in his shoes. That way, when you criticize him, you're a mile away and you have his shoes!
Steve Martin