I like orchids, but I hate Orchid as a name. It's just an awful sound, and it's too much like Orkin, the pest exterminator company.
*****
And last of all an Admiral came,
A terrible man with a terrible name,—
A name which you all know by sight very well;
But which no one can speak, and no one can spell.
Robert Southey, "The March to Moscow"