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Well, having no idea how to pronounce it or if it's an actual name are pretty much dealbreakers for me. Loo-lay-zeem? Loo-lay-zee-may?
What's it even trying to do? It sounds like a competitor to Lululemon.

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Before you criticize a man, walk a mile in his shoes. That way, when you criticize him, you're a mile away and you have his shoes!
Steve Martin