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I recently came across Sephora and was surprised to see that it's not in the database, though it's user-submitted. I initially assumed it was pronounced SEF-er-ah, and then saw that some of the people who submitted it say it's pronounced se-FOUR-ah.

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I like it, but only if it's pronounced SEF-er-ah. Do you think that that pronunciation would work? And what do you think of the name, with either or both pronunciations?