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I prefer Anne to Ann. Anne is already a simple, no-nonsense name and it wouldn't hurt to add some flair. Image-wise, Ann is much darker than Anne. Anne also seems friendlier and more approachable.

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I only know one Ann / Anne - my aunt. While it's a nice name, I don't think I would use it for the reason you mentioned: I think it's quite bland. It's too straightforward with no interesting sounds or letter combinations, and the images I get aren't too exciting.