Yeah, I'm not a fan of either of the names they've picked (I think the first was Hampton Otis or something?). Colby makes me think his middle name should be Jack. It's cheese to me. Lynch is either the latter half of Merrill or a practice of which any country should be ashamed -- given that he's an American like myself, I'd think it'd be better to leave that one in the past.
The name fits nicely in the whole trendy business, though. And hey, it's not too outlandish for a celebrity.