Etymology ranks the highest. I find people who choose a name solely for its aesthetic very vapid. That's how we wound up with atrocities like "
Zayden" "
Jaylin" etc. Names have history and meanings and if I'm going to name my child something, I want it to actually have something to draw on.
Not just because it looks or sounds "kool".
Associations are also important as well, famous or infamous bearers of a name contribute to my opinion of it.
My beautiful, beautiful Makkari.