Already an uncommon masculine name, it slowly grew in popularity for American girls beginning in 1978 after the start of the sitcom WKRP in Cincinnati, which featured a character with this name. Though it remained more common as a feminine name, it got a boost for boys in 1994 from another television character on the drama Party of Five. In the United Kingdom and Australia it has always been more popular for boys.
This is not the usual spelling in any of the Scandinavian languages (in Sweden and Denmark it is Freja and in Norway it is Frøja) but it is the common spelling of the goddess's name in English. In the 2000s it became popular in Britain.
As an English name, Hannah was not regularly used until after the Protestant Reformation, unlike the vernacular forms Anne and Ann and the Latin form Anna, which were used from the late Middle Ages. In the last half of the 20th century Hannah surged in popularity and neared the top of the name rankings for both the United States and the United Kingdom.