As an English name, Chloe has been in use since the Protestant Reformation. It started getting more popular in the 1980s in the United Kingdom and then the United States. It was the most popular name for girls in England and Wales from 1997 to 2002. This is one of the few English-language names that is often written with a diaeresis, as Chloë.
In the English-speaking world this name has been occasionally given since the early 20th century. It started rising in America after the variant Lorelai was used for the main character (and her daughter, nicknamed Rory) on the television series Gilmore Girls (2000-2007).
The name was common in France during the Middle Ages, and was introduced from there to England, though it eventually became rare. Interest in it was revived by the character Melanie Wilkes from the novel Gone with the Wind (1936) and the subsequent movie adaptation (1939).