Due to the saint's popularity, the name came into general use in medieval Europe, especially in Spain and France. It was also borne by a 16th-century king of Portugal who died in a crusade against Morocco.
The name was common in France during the Middle Ages, and was introduced from there to England, though it eventually became rare. Interest in it was revived by the character Melanie Wilkes from the novel Gone with the Wind (1936) and the subsequent movie adaptation (1939).
This name has been used in England since the 13th century, though it became more common in Scotland where it was borne by several kings. In the 17th century the Scottish king James VI inherited the English throne, becoming the first ruler of all Britain, and the name grew much more popular. In American name statistics (recorded since 1880) this name has never been out of the top 20, making it arguably the era's most consistently popular name. It was the top ranked name for boys in the United States from 1940 to 1952.
Famous bearers include the English explorer James Cook (1728-1779), the Scottish inventor James Watt (1736-1819), and the Irish novelist and poet James Joyce (1882-1941). This name has also been borne by six American presidents. A notable fictional bearer is the British spy James Bond, created by author Ian Fleming in 1953.
This name got more popular in the early 1980s, then got a boost in 1990 when it was used by the main character in the movie Days of Thunder.