Its modern use as a feminine name may have been influenced by the British-American author Taylor Caldwell (1900-1985). Since 1990 it has been more popular for girls in the United States. Other England-speaking regions have followed suit, with the exception of England and Wales where it is still slightly more popular for boys. Its popularity peaked in America the mid-1990s for both genders, ranked sixth for girls and 51st for boys. A famous bearer is the American musician Taylor Swift (1989-).
As an English name, it became popular due to the Fleetwood Mac song Rhiannon (1976), especially in the United Kingdom and Australia.