Due to the saint's popularity, the name came into general use in medieval Europe, especially in Spain and France. It was also borne by a 16th-century king of Portugal who died in a crusade against Morocco.
The name was brought to public attention by Samuel A. Taylor's play Sabrina Fair (1953) and the movie adaptation Sabrina that followed it the next year. This is also the name of a comic book character, Sabrina the Teenage Witch, first introduced 1962 and with television adaptations in 1970-1974 and 1996-2003, both causing minor jumps in popularity. Another jump occurred in 1976, when it was used for a main character on the television series Charlie's Angels.
It has occasionally been used as an English given name since the 16th century. It was moderately popular in the 1940s, but had a more notable upswing in the early 2000s. This may have been inspired by the Spanish actress Penélope Cruz (1974-), who gained prominence in English-language movies at that time. It was already rapidly rising when celebrities Kourtney Kardashian and Scott Disick gave it to their baby daughter in 2012.
Though long common as a Jewish name, Naomi was not typically used as an English Christian name until after the Protestant Reformation. A notable bearer is the British model Naomi Campbell (1970-).
Despite this potentially negative association, the name was occasionally used by Christians during the Middle Ages. In the English-speaking world both Eve and the Latin form Eva were revived in the 19th century, with the latter being more common.