This name was later borne by three other English kings, as well as rulers of Scotland, Sicily (of Norman origin), the Netherlands and Prussia. Other famous bearers include William Wallace, a 13th-century Scottish hero, and William Tell, a legendary 14th-century Swiss hero (called Wilhelm in German, Guillaume in French and Guglielmo in Italian). In the literary world it was borne by dramatist William Shakespeare (1564-1616), poet William Blake (1757-1827), poet William Wordsworth (1770-1850), dramatist William Butler Yeats (1865-1939), author William Faulkner (1897-1962), and author William S. Burroughs (1914-1997).
In the American rankings (since 1880) this name has never been out of the top 20, making it one of the most consistently popular names (although it has never reached the top rank). In modern times its short form, Liam, has periodically been more popular than William itself, in the United Kingdom in the 1990s and the United States in the 2010s.
This name was initially more common among Eastern Christians in the Byzantine Empire, but it flourished in Western Europe after the First Crusade. In England it became extremely popular, typically being the most common male name from the 13th to the 20th century (but sometimes outpaced by William). During the later Middle Ages it was given to approximately a fifth of all English boys. In the United States it was the most common name for boys until 1923.
The name (in various spellings) has been borne by 21 popes and eight Byzantine emperors, as well as rulers of England, France, Sweden, Denmark, Poland, Portugal, Bulgaria, Russia and Hungary. It was also borne by the poet John Milton (1608-1674), philosopher John Locke (1632-1704), American founding father and president John Adams (1735-1826), and poet John Keats (1795-1821). Famous bearers of the 20th century include author John Steinbeck (1902-1968), assassinated American president John F. Kennedy (1917-1963), and musician John Lennon (1940-1980).
The forms Ian (Scottish), Sean (Irish) and Evan (Welsh) have also been frequently used in the English-speaking world, as has the medieval diminutive Jack.
Due to the renown of the saint, this name became widespread in Western Europe during the Middle Ages. However, it was not regularly used in Britain until the 16th century. Famous bearers include Saint Francis Xavier (1506-1552), a missionary to East Asia, the philosopher and scientist Francis Bacon (1561-1626), the explorer and admiral Francis Drake (1540-1595), and Pope Francis (1936-).
In the English-speaking world this name is occasionally used for girls, as a variant of the homophone Frances.