As a given name it has increased in popularity starting from the 1980s, likely because it is viewed as a full form of Max [1].
This name was not regularly given to people until the 19th century [4][3]. It was used by George Eliot for a character in her novel Daniel Deronda (1876).
This is not the usual spelling in any of the Scandinavian languages (in Sweden and Denmark it is Freja and in Norway it is Frøja) but it is the common spelling of the goddess's name in English. In the 2000s it became popular in Britain.
Despite this potentially negative association, the name was occasionally used by Christians during the Middle Ages. In the English-speaking world both Eve and the Latin form Eva were revived in the 19th century, with the latter being more common.