People actually like this? I bet it is because of the evil spiritual aspects that makes it so "cool" and "attractive". It's pronounced the same as "bale" and I just think the name is unlikeable.
Although I would not name my child this name exactly, some names I am considering for future children of mine have Ba'al as a derivative. That makes this name and its meaning a relative issue, as well as its connotations and possible issues it could create for a bearer of it. Although I appreciate members of this site voicing their concern for such children, I don't exactly appreciate their mocking tone of the name itself, as it has a rich heritage and place in many cultures. However, I am sure they meant nothing by their remarks.