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Re: Zara usage: U.S. or U.K.?
I'm actually surprised it hasn't cracked the top 100 in the US yet. It follows many characteristics - short, modern, spunky initial, similar looking/sounding names (Sara, Zariah, Zuri...), brand name...

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I feel the exact same! I love it for all the same reasons. Only thing I can think of is some might be thinking of the store.