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I do think of the volleyball from Cast Away, but it's not overwhelming. I also think of Wilson Wilson, Jr. from Home Improvement, Mr. Wilson from Dennis the Menace, and Woodrow Wilson, so it's not like it lacks alternative associations.

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Wilson is warm and comfortable, like someone's grandpa. Or wool socks. It's more interesting and less formal than William and not as self-consciously hipster as Wilbur. I think I like it.