Matilda is not popular the same way that
Emma is, and it isn't trendy the way
Jayden is. It's Hollywood trendy, trendy only within a fairly narrow demographic. At least for now.
I don't like the name at all. It sounds both old-ladyish and cartoon-little-girl-ish. Somebody's frumpy cranky old great-aunt
Matilda who is wrapped up in ugly knitted shawls even in summertime, and a pop-eyed, frizzy-haired, "spunky" cartoon character with a magic hamster, all in one.