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I feel like Margot hits a lot of the right trends - it's old-fashioned in a usable way (Clara, Florence, Ada, Cora); it's French but accessible (Genevieve), it has that spunky sound with the O ending (Cleo, Juno). I've definitely seen it mentioned a lot more on name boards lately.

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The first time I heard Margo again was a character in Gone Girl. I feel like after I, and the whole world, read that book, I started to see the name mentioned again in that retro-chic way.