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The long A sound is pretty popular right now. Names like Katelyn, Aiden (and all its friends, like Jayden, Brayden, Caden, Zayden etc.), Kaylee/Hailey/Braylee etc., Grace, Kayla/Mikayla/Layla have been popular for the past couple of decades. Ava fits into that category well. Also A names are popular (Abigail, Ariana, Adelyn, Addison, Aliyah, Amelia etc.). Names that are popular that start with E have the short E sound (Emma, Ella, Emily, Evelyn, Ellie, Eleanor). The most popular name to start with long E in 2016 was Eden, clocking in at #186! So, i think the short answer is that Ava follows current sound trends, whereas Eva doesn't as much.