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The previous poster is correct that "roku" means "six" in Japanese. However, Japanese words can have different meanings depending on which character is used to write them. I did a search, but the brand name "Roku" was always written in the Roman alphabet even in web pages which were otherwise entirely in Japanese. Without a character to go by, it's impossible to determine the exact meaning.

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Certainly the most common and obvious meaning of Roku is "six." Other possible meanings are "a reward," and "a record or transcript."