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It was already popular in the SSA charts from 1800s up until the 1940s. It came back around 2013 and shot way up to the 300's. There's a U.S. TV house makeover show, Fixer-Upper that ended a year or two ago, with a family from Texas who own a company called Magnolia farms and redecorates people's houses. It was a huge hit, and I think it may be one of the reasons why Magnolia became popular. Im not exactly sure, though.