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I can tell you right now: Allison is more popular due to "Allie / Ally" being a nickname. I happen to have a younger cousin named Alison, who goes by "Ali" (pronounced the same way - so like the actress Ali Larter), and I won't deny that the first time I read it I pronounced it like Muhammad Ali.

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Allison also fits in with the current trend of "-yn / -lyn" names for girls, as does Madison and all its variants. So I can see why it is still popular, and can avoid becoming "dated" due to its longevity.

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The name itself is nmsaa, though. I don't like using names ending in -son as feminine names.

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Please rate my personal name lists:

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www.behindthename.com/pnl/69381
www.behindthename.com/pnl/69381/109399
www.behindthename.com/pnl/69381/91835
http://greens-end.myminicity.com