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It manages to give me vibes of a loud, unattractive and tackily dressed and lazy Wal-Mart customer service person (I actually knew an Alice exactly like this) and a simpering, moody, educated but clueless misfit chewing on her hair.

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I guess it's popular because it's old-fashioned and got a Victorian feel to it. Also, it's not in the top 100 and it doesn't have any spelling variations to speak of and is the kind of name that might in some circles be called upper-class. That's important on name boards, I've noticed.