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It's not really usable here. Even people who are unaware that the Aunt Jemima advertising character stemmed from a stereotype would see it as less of a name. Instead, people would see it as yet another product name like Kraft or Nabisco (I know Kraft and Nabisco aren't first names, but I'm just using them as an example).

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Jemima is a beautiful name, so it's pretty sad that it became associated with a Mammy archetype used to sell pancakes. I mean, they could have picked a much less lovely name like Hephzibah or Keren-Happuch.

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However, outside of the US and Canada, Jemima seems to be acceptable as a first name. It's fairly popular in England.