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Ajax is a name that just needs to have a good dose of positive media attention, and it could take off. Right now most people in North America will think first of the cleanser and so won't think they like it; but if there would be a TV or film character who was presently positively called Ajax to give the name a different association, I think it could become extremely popular, because it blends the sounds of Aidan, Jack, and Max, all of which are so fashionable at the moment.