Pretty but kinda stupid, right? Naive, thoughtless, with shallow understanding, would be another angle on the image I have of it. I didn't want to be insulting about it though. I thesaurus'ed it when I chose the word provincial, and it was the closest neutral one I could find for what I was trying to say ... The synonyms for provincial include: limited, insular, inward-looking, narrow-minded, small-minded, uninformed, unpolished, unsophisticated.