a name more than anything
in reply to a message by Gigi
That is true, but as you say, those car brand names are often family names. There's certainly nothing tacky about being born a Mr. Honda or Miss Chanel by family right. But you must admit that the names Chanel or Toyota have more of a material image than another last name like Jones or Tezuka or Yasinsky does. And that tie to the world of the material often strikes people as being tacky or flakey.