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I came across this name SO often while working in the archives this summer and fell absolutely in love with it. I also adore Alfred, but Wilfred is just a tad more whimsical and charming to my ear. It certainly has that cozy old sweater feeling to it. Same reason I love Chester so much. It seems like a fuzzy blanket you can just curl up into.

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I definitely agree with you on the hipster appeal for Wilfred and Alfred and their kind. I am not sure how high they will rise, but I see them being picked up by cutting-edge parents for sure.