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Twilight has nothing to do with the popularity of Isabella. Twilight didn't even come out until around 2005-2006 and it wasn't that big then while Isabella was still relatively in the top 50. Also the target audience is mostly teenaged and pre-teen girls who aren't the majority having kids yet. Yeah there's Twilight Moms but they aren't the majority either.

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Rosabella is very very frilly and yet is a GP of mine. Rosabelle too. I would never ever give it to my kid though. I am giving it to a rather frilly story character so it works out well.