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"Ayrton" would hypothetically be derived from a placename meaning "town on the River Ayr". The river is in Ayrshire, southwest of Glasgow in Scotland, but while there's a seaside town named Ayr, there's no Ayrton that I'm aware of. And didn't he pronounce it "Ay-air-ton"?

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Maybe "Ayrton" is a cheap brand of electronics in Brazil, like "Emerson", as in Fittipaldi. Personally if I was Brazilian, I'd prefer to go by "Joao", which, like Daividh, is pronounced nothing like it looks.