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I can't answer for the website, but my personal problem with Māori is the difficulty, especially on the Internet, of achieving that long ā. Here in South Africa one of our official languages has an assortment of diacritics, and many people modify their keyboards. We are also privileged to welcome Maori rugby teams, and All Black sides with Maori players, and I've never heard anyone pronounce Maori with a short a, including New Zealand commentators. Nobody intends to be discourteous, but convenience also matters.