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I can't remember a time I didn't like Jo for either gender. It's one of the rare names that I consider charming because it is so boring. I've probably heard Jo more as part of a double name than as a NN for a more formal feminine, but I've seen it used enough either way that it'd seem very ordinary, on par with Ann.

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Joey seems more in the category of Zoey. They have an almost cartoonishly energetic, more modern vibe.