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The most common explanation for a huge drop is just "one hit wonder": A name got popular (e.g., because of a song or a TV show) in one year and forgotten in the next. The exception to this rule is the name Hilary (for girls). Recommended reading is this essay by Hilary Parker:

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http://hilaryparker.com/2013/01/30/hilary-the-most-poisoned-baby-name-in-us-history/