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I believe the "name of the day" names are from a list that was made a few years ago at least, so there aren't any new/random names that come up each day. It's like a preset list and names repeat each year on their own day.

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For example, I'm pretty sure that Isolde has been Valentine's day's name for at least the past three years. Sometimes the names seem to be connected with the date they're posted. For example, Isolde has to do with the tragic romance story, so the name is on Valentine's day, and I think the name on Christmas is like Natalie or Noelle or something with a meaning related to Christmas. Otherwise I'm not sure how they were chosen, but after seeing them over time I'm pretty sure it is just a preset list.