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I think it's too common. :( I don't think you could get away with the ah-va pronunciation since it is so widely known now as ay-va. If you spelled it differently you could pronounce it the way you want to, but I'm not sure you could do that with the name still looking pretty. (Ahva, Auva, Auvah...)
There are lots of little girls (mostly 3 year olds) at my dance studio that are named Ava. It's definately better as a middle name!