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As a first name, "Bruce" in French is Bruce; just another of the many foreign borrowings the French have made in the last few decades. You really don't see much occurrence before the early 1980s, then a spike. Influence of Bruce Lee or Bruce the Olympic guy or Bruce Willis...?

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To double check, I Googled on "the history of Scotland" in French. The French texts all show Robert Bruce as "Robert Bruce." And the nationalistic French are very likely to Francicize a name in a historical context if there is a French equivalent; apparently there is not.